Get the social media campaign ready for your business using mockups

Get the social media campaign ready for your business using mockups

  • Mar 18th
  • 7 min read
  • #  Tips & tricks

Have you ever dreamed of using mockups as a way to pitch your stunning social media campaigns to clients? Awesome! Smartmockups social media mockups are here to make the work procedure so much easier for you!

Social media plays a big role in the activities of many businesses. In fact, overwhelming 91% of retail brands use 2 social media channels and 81% of all small and medium businesses use some kind of social platform. (Statistics provided by Brand Watch) Isn't that fascinating? This naturally brings even more business opportunities for all graphic designers out there who are in a desperate need to have a way how to present their design work in the best way possible. But there is no need to worry, Smartmockups social media mockups are here to make the work procedure so much easier for you.

What will you learn?

  1. What are social media mockups, and how can they help you?
  2. What audience are social media mockups perfect for?
  3. Examples of social media campaigns
  4. How to create social media mockups

1. What are social media mockups, and how can they help you?

Social media mockups are templates of social media posts and pages of different kinds to show what the particular asset might look like in a different set up. There is a whole variety of social media mockups to choose from that are divided accordingly based on what social media you are interested in.

Five main categories to choose from:

  • Instagram (Instagram post, Instagram story, Instagram IGTV, Instagram carousel)

  • Facebook (Facebook page, Facebook post, Facebook link, Facebook carousel)

  • Twitter (Twitter profile, Tweet)

  • Youtube (Youtube channel)

  • Pinterest (Pin)

Thanks to social media mockups, you won't have any problems showing off design assets to your clients. If you think that you have more ideas and suggestions about what social media mockups to add into our mockup library, hit us up at hello@smartmockups.com or on our social media channels ✌️

2. What audience are social media mockups perfect for?

Who are the people to regard social media mockups as super useful and beneficial? It's definitely you who stopped by to have a look at this article and also the two groups of people that we break down for you below that we think might appreciate the usability of Smartmockups social media mockups.

✏️ Freelancers, graphic designers, creatives

Are you a freelancer, a graphic designer or a creative who focuses mainly on content production for social media channels? Great! Smartmockups social media mockups are a perfect addition to your daily activities. Smartmockups social media mockups can provide you with the ability to present the assets on existing screenshots of various social media channels so that your client gets an insight into what the campaign might look like once its released. With this presentation, you can be sure that you are going to beat your competitors and win the top clients you need.

🚀 Marketing agencies

As the owner of a marketing agency, you frequently find yourself shifting in between projects for different clients and you really need a new sophisticated way of how to present the final campaign design ideas. Sending plain media posts is very outdated and won't give the client any further insight. Why don't you rather impress your client with the innovative way of presenting campaign ideas? Smartmockups is the right place where to get high-resolution social media mockups for any of your projects to have the campaign approved.

These mockups are not only perfect for designers, creatives or marketers but also for influencers to plan the aesthetic of the feed in advance. The sky really is the only limit and we think that for all the cases mentioned above, mockups can be a very beneficial solution to make your workflow even more effective. On top of that, it's super easy to make and saves loads of time and money so it is a win-win situation.

3. Examples of social media campaigns

You already know what social media mockups are, what they are good for and what audience might benefit from creating them the most. Now, it's time to dive deeper into examples of specific situations creatives might be in and the social media campaigns they have to come up with.

Blog Social Instagram

Instagram campaign for an online fashion store

Let's say your marketing agency has recently gotten a brand new lucrative client who happens to be the owner of the largest online fashion store in your country. The client needs a full-on branding campaign and since your client is targeting quite a specific segment of an audience that is mostly online on Instagram only, you have decided to have the campaign ready for a variety of Instagram elements. With social media mockups, you are ready to show off the assets that will represent the campaign online on Instagram.

Blog Social Facebook

Facebook campaign for a local restaurant

Famous restaurant chain is about to open its branch in the local area. For the upcoming launch, they are looking for a specific campaign that will target all the local food enthusiasts. The idea is to encourage as many people as possible to come for a visit. As a graphic designer, you got all the details needed to start rolling and coming up with the campaign ideas for the client's Facebook page. With Smartmockups social media mockups, you can show off your final thoughts about the campaign to the client so he can see how it's gonna look once it's uploaded.

Can you finally spot what a lifesaver social media mockups are? Try to stand out from the crowd and forget about sending plain social media assets or bad quality screenshots. Smartmockups has your back and you can be ready to win the top clients you have always dreamed of.

4. How to create social media mockups

Smartmockups social media mockups can be created easy and fast right inside your browser in three very simple steps. Follow the tutorial below to learn how to create yours with some helpful tips and tricks.

STEP 1: Choose the perfect social media mockup

Are you preparing a social media campaign for your client's Instagram account? Great, you can choose from Instagram post, Instagram carousel, Instagram story or Instagram IGTV mockups. Are you preparing a full online brand identity for your client including different social media channels? No biggie, you can choose from the mix of social media mockups we provide.

Let's say I will prepare a campaign for Instagram and for that I will have an Instagram post mockup.

STEP 2: Upload and customize your mockup

For designing your asset for social media campaign, we highly recommend using Canva as a resource. There is numerous of pre-made templates to choose from and you don't need to experiment with dimensions as they are already set for each social media design. Super convenient, right? Don't forget that Smartmockups has a Canva integration so that whenever your Canva design is ready in place, you can simply copy the link and paste it into Smartmockups. 😊

STEP 3: Download the final result

Thats it! Now you can download the final mockup scene by hitting the "Download" button. You can also choose from 4 different resolutions but remember, the higher resolution you choose, the better image quality you get.


👩‍💻 Step up your game to win top clients!

You finally know how to create social media mockups and why those are beneficial exactly for your projects. Ready to step up your game? Present social media campaign ideas like a pro and win only the top clients you need.

🙏 Show us your mockups and follow us on our social media channels!

We are actively reposting your creations on Instagram, Twitter and Facebook. Tag us in using #madewithsmartmockups for your chance to get featured! Also don't forget to follow us to stay up to date with new mockups and features.

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